Chandler, AZ - Addictive Desert Designs, overseen by Horsepower Automotive Group, reports that effective December 4th, 2024, they will be increasing their Retail Minimum Advertised Price by 3%. Presently, their retailers have been permitted to sell ADD’s products at 3% below MSRP. However, upon further research, ADD has concluded that by aligning MSRP & MAP pricing, it will bring pricing consistency to the market. Additionally, this market adjustment will also result in increased margins for ADD’s partners.
HPAG’s SVP of Marketing and Sales, Mike Timmons, stated, “Margin is key to every company’s growth. With this new program, we’ll be adding more margin to our customers' pockets.” Timmons also remarked, “I’m a strong believer in simplifying programs and growing partnerships with great companies. As HPAG and ADD expand their offerings and look at ways to do better business, we believe this is the first step in building more opportunities for our partners.”
In preparation, ADD has requested that their retailers immediately notify all of their customers who support ADD, so that they are prepared for this change and stay compliant with the new MAP when it goes into effect on December 4th.
About Horsepower Automotive Group
Horsepower Automotive Group operates as a holding company for off-road automotive aftermarket brands Addictive Desert Designs, DV8 Offroad, Flatline Van Company, and Rago Fabrication. They collectively offer a range of aftermarket accessories for Jeep, Toyota, Raptor, Bronco, Sprinter, Transit, Promaster, and other truck / SUV / van enthusiasts looking for tough, durable and stylish designs to set them apart on the trails. Addictive Desert Designs was born from an addiction to push the limits of design, a passion for customizing vehicles and a love for the desert. DV8 understands that, along with style, Jeep enthusiasts need functional, reliable equipment that also protects their investment. Flatline Van Company was formed on a collective love for the outdoors, and they share this passion through their line-up of roof racks, storage solutions, bed systems, and other gear for those seeking the adventure van life. Rago Fabrication focuses on providing sleek and strong mounting solutions for overlanding gear.
PR Contact: Kirsten Dittberner
kdittberner@horsepowerautomotivegroup.com
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